Product Design FoundationsUX/UI Basics (what product designers actually do)

Discussion Questions

  1. 1A product designer works at the intersection of business goals, technology capabilities, and user needs. When these three things conflict, how should a designer prioritise?
  2. 2What do you think is the most important skill for a product designer: artistic ability, empathy, or logical thinking? Justify your answer.
  3. 3Can you name a digital product you use daily where the design clearly works well for the user, and explain why?
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UX/UI Basics (what product designers actually do)

The UX/UI workflow and the core principles behind great product experiences.

⚡Quick Take· 60 sec warm-up

Before the lesson

Watch this 60-second clip for a fast vibe-check on the concept. Then dive into the full lesson below.

Video lesson· 20 min
Reading

The product design loop

  1. Understand the user (goals + constraints)
  2. Define the problem (success metric)
  3. Sketch flows (happy path)
  4. Wireframe screens (structure)
  5. Prototype (clickable)
  6. Test (watch confusion, then fix it)

Your 1-sentence product statement

I'm designing [product] for [user] who struggles with [problem]. It helps by [solution] so they can [outcome].

Key takeaways

  • 1UX is the flow; UI is the interface.
  • 2Design starts with a user problem and a success metric.
  • 3Prototypes help you test before you build.

Quick self-check